Our Mission
STRTLINE exists to reignite the competitive spirit in all of us. We create athletic apparel and community experiences for people who train with purpose and show up like it still matters.
Our mission is simple: Keep It Movin’ — in sport, in life, and in faith.
Head over to our YouTube Channel to see more behind-the-scenes content of building the best athletic retail brand.
Whatever you do, work at it with all your heart, as working for the Lord, not for human masters. Colossians 3:23
Alissa Shantz
Founder
However you found STRTLINE, my hope is simple: that it fires you up for what’s next in your fitness journey.
I grew up in a house full of boys, where throwing a perfect spiral was second nature and every single day turned into a competition. Push-up contests, races down the block..you name it. I didn’t win every time, but I always believed I could. That belief? That’s STRTLINE energy.
I launched this brand on March 31, 2022, with one mission: to help people feel like athletes again. Not in the stats-and-scoreboard way, but in the show up, sweat hard, and have fun way. Whether you’re on the field, in the studio, or doing box jumps in your driveway, movement is meant to be joyful, challenging, and shared.
STRTLINE lives at the intersection of Movement, Community, and Competition because we all need a little more of that in our lives. I’m grateful every day to train with this crew, to keep pushing limits, and to Keep It Movin’ in new ways.
Let’s go. 🚀
